
Although the cost of living in the capital is becoming unbearable for many Jakartans, when it comes to buy Esse cigarettes some have no qualms about shelling out as much as half of their incomes for the “luxury”.
Meet Romli, a liang teh (Chinese health tea) seller who earns between Rp 25,000 (US$2.80) and Rp 50,000 a day and spends some Rp 20,000 daily on two packs of cigarettes.
The 23-year-old man from Slipi, West Jakarta, said obligations to his wife and 4-year-old son were not enough to make him quit smoking and put that money to his family.
“My wife scolds me when she finds me smoking, especially when I do it when my son is around, but...