
A landmark rural community project builds on work to identify and  address the risks posed by 
British American Tobacco’s leaf-growing operations and to look at improvements beyond day-to-day business.
Tobacco leaf farming in Lombok, Indonesia, was not only contributing  to deforestation but also to declining water supply on the island.
But a landmark restoration project is being developed which will  benefit the whole rural community, thanks to a partnership between  British American Tobacco (BAT), the Earthwatch Institute, Fauna &  Flora International and the Tropical Biology Association.
This is one example of how the four-member British American Tobacco  biodiversity partnership is working with stakeholders and communities  across the world to study ecosystems and sustainability risks.
In 2007, the partnership developed a tool to identify, assess and address risks posed by BAT’s leaf-growing operations.
Called Broa (Biodiversity Risk and Opportunity Assessment), the tool  encourages BAT staff to work with local experts to look carefully at  supply chain operations from a much wider perspective than a simple  day-to-day business viewpoint.
Following trials in Indonesia and Uganda in 2008, it was decided to  make Broa mandatory across BAT’s global leaf-growing locations and by  2010 all 19 had completed assessments and agreed actions plans.
As far as the 
tobacco giant is aware, it is the only international  company to have assessed biodiversity risks across all operations and so  built a strategy to tackle key issues worldwide.
And those issues are wide-ranging – both business-specific in terms  of the supply chain, and more generic in terms of agriculture and  sustainability.
Tobacco is often grown alongside other crops and it soon became  apparent that Broa would reveal just how dependent 
tobacco growing is on  other systems – such as water supply.
Specific issues included reduced irrigation flow resulting from  deforestation, reduced water quality, lower ground water tables,  unsustainably-sourced fuel wood and problems of over-farming.
BAT describes Broa’s aims as “open-ended”, with an agenda for change  and better engagement with a range of stakeholders, both global and  local.
At a local level, working with stakeholders and conservation experts  enables the company to carry out rigorous assessments. Equally, it helps  build confidence among communities and encourages partnerships to work  together on solutions.
In some cases, Broa is raising awareness of wider sustainability  issues and stimulating projects that go far beyond the supply chain  concerns of BAT.
Examples include a “green corridor” project in the Araucaria forest  of southern Brazil; sustainable forest management and freshwater  protection in Uganda; and research on returning eucalyptus plantations  to native forests in Sri Lanka and Chile.
Another important outcome has been the raised awareness and  understanding within BAT, involving Earthwatch employee fellowships and  online training for managers.
The biodiversity partnership is working on a second version of Broa  in 2011, having gained valuable feedback from external reviewers such as  the World Wildlife Fund.
It has participated in the natural value initiative and was  recognised in the Economics of ecosystems and biodiversity study in  2010. The next stage is to share Broa with all BAT tobacco suppliers and  other agriculture-based businesses facing similar challenges.